.At the launch of Astrid Andersen's brand-new line Stel, a presentation stored outside on a pier, The Road's 2002 tune "Turn the Web page" was blasting out of the stereo. It was actually a star-aligned, emblematic minute, given that the London-trained developer is actually starting a brand-new chapter in her fashion lifestyle, this moment focusing the job around herself.Andersen's a lot marvelled at name menswear brand was actually centered, colorful, and streetwise. With Stel, she described in a pre-show meeting, "I must sit comfortably at the center of it maybe even more this moment due to the fact that today it's a girls's damage brand, and it is in fact a lot more regarding me and my private endorsements." Stel also reflects Andersen's advancement as a person. After stopping her line, the developer moved back home to Jutland in the North of Denmark and also had two kids. She is actually not the individual she was back then.Shifting equipments in fashion is challenging to perform. Brands seem to handle lives of their very own, and also it's very easy to be pigeon-holed. Stel breaks with several of fashion trend's conventions. The label is going to reveal in-season, so what is presented will definitely be actually on call for acquisition. At the same time, seasonality is less important in the Stel formula than significance. Assortments will definitely be determined by number (01, 02, as well as 03 were actually shown in Copenhagen), the principle being that you can come together pieces all over "times" both in your outfit as well as on the selling floor. Andersen sees no need for a garment to become left even if the calendar pages turn. "The direct interpretation of stel is actually body system," she pointed out, yet it [refers additional to] a fundamental framework in a kind of industrial technique it [additionally defines] a collection of valuables-- when you speak about a tea set, you will call it a stel. For me, that was rather an exciting starting point in regards to the suggestion of creating both collectibles, but additionally something that is actually a brand new foundation." Possessing designs position on scaffold was arbitrary as it proposes several analogies. There is actually development, which connects to creating a brand new label, and the concept of support relates to her view that outfits need to work with you. Stel is actually, in essence, a type of mobile offering, however none with the angularity of one thing like Legos or even piled Mu00e6rsk delivery compartments. Movement, organization, and empowerment belong to Andersen's strategy. "When I talk about the company, I have this tagline: adapting that you can easily glide in, denim you can dance in, shirting you can journey in." Freedom, joy, movement.